Mark-up or Margin, are you confused?

I am sure most of my readers check the search words used by visitors to their website. I do almost every day, and there are some very revealing and frankly shocking facts which emerge. Perhaps the most shocking is the fact that the commonest type of search which finds my site goes something like "What markup do I need for a 25% margin?"

"Why", you ask, "do you find that shocking?" The answer simply put is that it shocks me that business owners are struggling with the concept of margin when it is the basis of almost all business analysis, and if they don't understand it, they are putting their business at serious risk. To understand why let me give you a real life example. More